Blog
Analysis and commentary on intellectual property developments relevant to cross-border business across Europe, Latin America and Africa. We publish on the matters that affect how intangible assets are protected, exploited and defended — from EUIPO and WIPO practice to the implementation of the EU AI Act and the evolution of intellectual property regimes across Latin American and African jurisdictions.
Saudi Arabia joins the Madrid System: what changes for brands in the Gulf
Saudi Arabia can be designated under the Madrid Protocol from 8 October 2026. What the 18-month refusal period and individual fee mean for brands entering the…
Rosalía’s LUX refused: laudatory words and the “any EU language” test
The EUIPO refused Rosalía's LUX application because Romanian speakers read it as luxury. What the any-language rule means for Spanish and Latin American brand names.
China rewrites its Trademark Law: what foreign brands must do before 2027
China's revised Trademark Law applies from 1 January 2027: two-month oppositions, a bad-faith test and stricter use rules. What EU and Latin American brands should do…
EUIPO Guidelines 2026 in force: 7 changes for oppositions, use and GIs
The EUIPO Guidelines 2026 took effect on 1 July 2026. Seven changes for oppositions, proof of use and geographical indications, and what EU trade mark owners…
Andean Community vs Mercosur: how trademark protection really works
No regional mark exists in the Andean Community or Mercosur. How Decision 486, the Andean opposition, Madrid coverage and national filings shape a South American plan.
Shape marks after Tetra Laval (T-104/25): when packaging cannot be a trade mark
The General Court invalidated Tetra Laval's octagonal carton mark (T-104/25) because its shape is technically functional. Why packaging needs design, patent and trade mark layers.
Centralised trademark portfolio management: a practical operating model
Why a group with 25+ trademark registrations loses less with one coordinator than with separate local agents, and the six components of a centralised operating model.
Global trademark protection: EU trade mark, Madrid or national filings?
EU trade mark, Madrid System or national filings? How to combine the three routes when a brand enters the EU, Latin America and Africa, and where…
