{"id":18,"date":"2026-05-26T09:56:34","date_gmt":"2026-05-26T09:56:34","guid":{"rendered":"https:\/\/ipglobalguard.com\/?page_id=18"},"modified":"2026-06-14T19:27:08","modified_gmt":"2026-06-14T19:27:08","slug":"trademarks","status":"publish","type":"page","link":"https:\/\/ipglobalguard.com\/en\/services\/trademarks\/","title":{"rendered":"Trademarks"},"content":{"rendered":"<p><!-- ===================================================================== --><br \/>\n<!-- IPGG \u00b7 SERVICE \u00b7 TRADEMARKS \u00b7 \/en\/services\/trademarks\/                --><br \/>\n<!-- Classic Editor \u2192 Texto\/C\u00f3digo. Disable Elements \u2192 Content Title.       --><br \/>\n<!-- Hero + banda de datos (patr\u00f3n home). Scope con t\u00edtulos. CTA central.   --><br \/>\n<!-- Texto literal v4. Breadcrumbs solo en JSON-LD.                         --><br \/>\n<!-- ===================================================================== --><\/p>\n<style>\n@import url('https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/tabler-icons\/3.31.0\/tabler-icons.min.css');<\/p>\n<p>.ipgg-svc{\n  --nv:#0A2553; --nv-d:#061536; --nv-l:#0e3168;\n  --gd:#AA843E; --gd-l:#c9a45f; --gd-d:#8f6d30;\n  --ink:#18243a; --ink-soft:#52607a; --ink-mute:#8590a6;\n  --shadow-soft:0 18px 50px rgba(6,21,54,0.10);\n  --radius-lg:28px; --radius-md:20px; --radius-pill:999px;\n  font-family:'DM Sans',system-ui,sans-serif; color:var(--ink); line-height:1.7;\n  font-size:15px; -webkit-font-smoothing:antialiased; isolation:isolate;\n  overflow-x:clip;\n}\n.ipgg-svc *{margin:0;padding:0;box-sizing:border-box;}\n.ipgg-svc h1,.ipgg-svc h2,.ipgg-svc h3{font-family:'Outfit',sans-serif;font-weight:600;color:var(--nv);line-height:1.14;letter-spacing:-0.03em;}\n.ipgg-svc p{margin:0;}\n.ipgg-svc a{color:inherit;text-decoration:none;}\n.ipgg-svc-bleed{margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\n.ipgg-svc-container{max-width:1200px;margin:0 auto;padding:0 40px;}\n.ipgg-svc-eyebrow{font-size:12px;letter-spacing:0.32em;text-transform:uppercase;color:var(--gd-l);font-weight:700;}\n.ipgg-svc-kicker{font-size:11px;letter-spacing:0.26em;text-transform:uppercase;color:var(--gd);font-weight:700;display:block;margin-bottom:12px;}\n.ipgg-svc-sechead{text-align:center;margin-bottom:46px;}\n.ipgg-svc-sechead h2{font-size:34px;max-width:18ch;margin:0 auto;text-wrap:balance;}<\/p>\n<p>\/* ===== HERO (una columna, alineado izq) + BANDA DE DATOS (patr\u00f3n home) ===== *\/\n.ipgg-svc-hero{position:relative;overflow:hidden;background:linear-gradient(150deg,#0e3168 0%,#0A2553 40%,#081a42 72%,#050f2e 100%);}\n.ipgg-svc-hero::after{content:\"\";position:absolute;top:-18%;right:-6%;width:58%;height:140%;background:radial-gradient(ellipse at center,rgba(170,132,62,0.18),transparent 60%);pointer-events:none;}\n.ipgg-svc-htop{padding:78px 0 62px;position:relative;z-index:2;max-width:760px;}\n.ipgg-svc-hero h1{font-size:54px;color:#fff;margin:20px 0 20px;text-shadow:0 18px 48px rgba(0,0,0,0.20);text-wrap:balance;}\n.ipgg-svc-hero .lead{font-size:16.5px;color:rgba(255,255,255,0.80);max-width:60ch;line-height:1.75;margin-bottom:32px;}\n.ipgg-svc-hbtns{display:flex;gap:13px;flex-wrap:wrap;}\n\/* banda de datos *\/\n.ipgg-svc-band{background:linear-gradient(180deg,#061536 0%,#04102b 100%);position:relative;z-index:2;border-top:1px solid rgba(201,164,95,0.16);}\n.ipgg-svc-band-grid{display:grid;grid-template-columns:repeat(4,1fr);max-width:1200px;margin:0 auto;}\n.ipgg-svc-fact{display:flex;align-items:center;gap:15px;padding:26px 28px;border-right:1px solid rgba(201,164,95,0.13);}\n.ipgg-svc-fact:last-child{border-right:none;}\n.ipgg-svc-fact>i{color:var(--gd-l);font-size:30px;flex-shrink:0;}\n.ipgg-svc-fact .ft{font-family:'Outfit',sans-serif;font-weight:600;font-size:14.5px;color:#fff;line-height:1.2;}\n.ipgg-svc-fact .fs{font-size:11px;color:rgba(255,255,255,0.55);margin-top:4px;line-height:1.35;}<\/p>\n<p>\/* ===== SCOPE \u2014 grid de tarjetas glass con t\u00edtulo + icono ===== *\/\n.ipgg-svc-scope{\n  background:\n    radial-gradient(circle at 10% 0%,rgba(170,132,62,0.10),transparent 28%),\n    radial-gradient(circle at 90% 14%,rgba(10,37,83,0.09),transparent 28%),\n    linear-gradient(160deg,#ffffff 0%,#f4f7fb 50%,#eaf0f8 100%);\n  padding:88px 0;position:relative;overflow:hidden;\n}\n.ipgg-svc-scope::before{content:\"\";position:absolute;inset:0;pointer-events:none;background:linear-gradient(120deg,rgba(255,255,255,0.50),transparent 42%,rgba(255,255,255,0.28));}\n.ipgg-svc-scope>.ipgg-svc-container{position:relative;z-index:2;}\n.ipgg-svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}\n.ipgg-svc-card{\n  position:relative;display:block;padding:26px 24px;border:1px solid rgba(255,255,255,0.58);border-radius:var(--radius-md);overflow:hidden;\n  background:linear-gradient(145deg,rgba(255,255,255,0.74),rgba(255,255,255,0.38));\n  box-shadow:var(--shadow-soft),inset 0 1px 0 rgba(255,255,255,0.84);\n  transition:transform .28s ease,box-shadow .28s ease,border-color .28s ease;\n  backdrop-filter:blur(18px) saturate(150%);-webkit-backdrop-filter:blur(18px) saturate(150%);\n}\n.ipgg-svc-card::before{content:\"\";position:absolute;inset:0;pointer-events:none;background:linear-gradient(135deg,rgba(255,255,255,0.72),transparent 36%,rgba(201,164,95,0.12));opacity:.95;}\n.ipgg-svc-card::after{content:\"\";position:absolute;right:-44px;top:-44px;width:118px;height:118px;border-radius:50%;background:rgba(170,132,62,0.10);filter:blur(4px);transition:transform .28s ease;}\n.ipgg-svc-card:hover{transform:translateY(-6px);border-color:rgba(201,164,95,0.38);box-shadow:0 24px 62px rgba(10,37,83,0.15),inset 0 1px 0 rgba(255,255,255,0.88);}\n.ipgg-svc-card:hover::after{transform:scale(1.35);}\n.ipgg-svc-card>*{position:relative;z-index:2;}\n.ipgg-svc-card .ico{color:var(--gd);font-size:26px;display:block;margin-bottom:14px;}\n.ipgg-svc-card h3{font-size:17px;color:var(--nv);margin-bottom:9px;}\n.ipgg-svc-card p{font-size:12.8px;color:var(--ink-soft);line-height:1.6;}\n\/* 7 tarjetas en 3 columnas: centrar la \u00faltima para que no quede suelta *\/\n.ipgg-svc-scope .ipgg-svc-grid>.ipgg-svc-card:last-child{grid-column:2;}<\/p>\n<p>\/* ===== CTA central (centrado, a media p\u00e1gina) ===== *\/\n.ipgg-svc-cta{background:linear-gradient(120deg,#0e3168 0%,#0A2553 45%,#071a40 100%);position:relative;overflow:hidden;}\n.ipgg-svc-cta::after{content:\"\";position:absolute;right:-4%;top:-40%;width:48%;height:180%;background:radial-gradient(ellipse at center,rgba(170,132,62,0.16),transparent 62%);pointer-events:none;}\n.ipgg-svc-cta-inner{padding:46px 0;display:flex;align-items:center;gap:34px;position:relative;z-index:2;}\n.ipgg-svc-cta-text{flex:1;}\n.ipgg-svc-cta-text h2{font-size:25px;color:#fff;margin:0;max-width:34ch;}\n.ipgg-svc-btns{display:flex;gap:14px;flex-wrap:wrap;flex-shrink:0;}\n.ipgg-svc-btn-p,.ipgg-svc-btn-p:visited,.ipgg-svc-btn-p:hover{color:#fff !important;}\n.ipgg-svc-btn-p{background:linear-gradient(135deg,#d8b76e 0%,#AA843E 78%);padding:14px 28px;font-size:13px;font-weight:700;letter-spacing:0.03em;display:inline-flex;align-items:center;gap:9px;border-radius:var(--radius-pill);transition:transform .24s ease,filter .24s ease;box-shadow:0 14px 32px rgba(170,132,62,0.28),inset 0 1px 0 rgba(255,255,255,0.30);}\n.ipgg-svc-btn-p:hover{filter:brightness(1.06);transform:translateY(-2px);}\n.ipgg-svc-btn-g,.ipgg-svc-btn-g:visited,.ipgg-svc-btn-g:hover{color:#fff !important;}\n.ipgg-svc-btn-g{background:linear-gradient(135deg,rgba(255,255,255,0.16),rgba(255,255,255,0.055));padding:14px 28px;font-size:13px;font-weight:700;letter-spacing:0.03em;border:1px solid rgba(255,255,255,0.34);display:inline-flex;align-items:center;gap:9px;border-radius:var(--radius-pill);transition:all .24s ease;backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);}\n.ipgg-svc-btn-g:hover{background:rgba(255,255,255,0.92);transform:translateY(-2px);}\n.ipgg-svc-btn-g:hover,.ipgg-svc-btn-g:hover i{color:var(--nv) !important;}\n\/* botones blancos sobre hero navy *\/\n.ipgg-svc-hbtns .ipgg-svc-btn-g{border-color:rgba(255,255,255,0.34);}<\/p>\n<p>\/* ===== JURISDICTIONS \u2014 navy + SVG puntos + tarjetas regi\u00f3n ===== *\/\n.ipgg-svc-jur{background:linear-gradient(180deg,#061536 0%,#04102b 100%);padding:84px 0;position:relative;overflow:hidden;}\n.ipgg-svc-jur::after{content:\"\";position:absolute;left:-6%;top:-30%;width:50%;height:160%;background:radial-gradient(ellipse at center,rgba(170,132,62,0.12),transparent 62%);pointer-events:none;}\n.ipgg-svc-jur .ipgg-svc-container{position:relative;z-index:2;}\n.ipgg-svc-jur .ipgg-svc-kicker{color:var(--gd-l);}\n.ipgg-svc-jur h2{color:#fff;font-size:30px;margin-bottom:16px;}\n.ipgg-svc-jur .intro{color:rgba(255,255,255,0.74);max-width:70ch;line-height:1.8;font-size:15px;margin-bottom:34px;}\n.ipgg-svc-regions{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}\n.ipgg-svc-region{position:relative;padding:22px 20px;border:1px solid rgba(255,255,255,0.12);border-radius:var(--radius-md);overflow:hidden;background:linear-gradient(145deg,rgba(10,37,83,0.5),rgba(6,18,44,0.35));backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);}\n.ipgg-svc-region .rh{display:flex;align-items:center;gap:9px;margin-bottom:10px;}\n.ipgg-svc-region .rh i{color:var(--gd-l);font-size:16px;}\n.ipgg-svc-region .rn{font-family:'Outfit',sans-serif;color:#fff;font-weight:600;font-size:15px;}\n.ipgg-svc-region .rd{color:rgba(255,255,255,0.66);font-size:12.5px;line-height:1.55;}\n.ipgg-svc-jurbg{position:absolute;right:30px;top:40px;opacity:0.5;z-index:1;pointer-events:none;}<\/p>\n<p>\/* ===== WHEN TO ENGAGE \u2014 tarjetas glass con icono ===== *\/\n.ipgg-svc-when{padding:88px 0;background:linear-gradient(160deg,#eef3fa 0%,#f6f8fc 55%,#e6edf7 100%);position:relative;overflow:hidden;}\n.ipgg-svc-when>.ipgg-svc-container{position:relative;z-index:2;}\n.ipgg-svc-when .ipgg-svc-grid{grid-template-columns:repeat(2,1fr);gap:18px;}\n.ipgg-svc-when .ipgg-svc-card{display:flex;gap:16px;align-items:flex-start;}\n.ipgg-svc-when .ipgg-svc-card .ico{margin-bottom:0;flex-shrink:0;font-size:24px;}<\/p>\n<p>\/* ===== FAQ (acorde\u00f3n nativo details\/summary, est\u00e9tica home) ===== *\/\n.ipgg-svc-faq{padding:88px 0;background:linear-gradient(160deg,#ffffff 0%,#f4f7fb 60%,#eef3fa 100%);position:relative;}\n.ipgg-svc-faq-list{max-width:840px;margin:0 auto;display:flex;flex-direction:column;gap:12px;}\n.ipgg-svc-faq-item{border:1px solid rgba(10,37,83,0.10);border-radius:var(--radius-md);overflow:hidden;background:linear-gradient(145deg,rgba(255,255,255,0.82),rgba(255,255,255,0.5));box-shadow:var(--shadow-soft);transition:border-color .2s ease;}\n.ipgg-svc-faq-item[open]{border-color:rgba(201,164,95,0.40);}\n.ipgg-svc-faq-item summary{list-style:none;cursor:pointer;padding:20px 24px;display:flex;align-items:center;justify-content:space-between;gap:18px;font-family:'Outfit',sans-serif;font-weight:600;font-size:16px;color:var(--nv);}\n.ipgg-svc-faq-item summary::-webkit-details-marker{display:none;}\n.ipgg-svc-faq-item summary i{color:var(--gd);font-size:20px;flex-shrink:0;transition:transform .25s ease;}\n.ipgg-svc-faq-item[open] summary i{transform:rotate(180deg);}\n.ipgg-svc-faq-a{padding:0 24px 20px;color:var(--ink-soft);font-size:14.5px;line-height:1.75;}<\/p>\n<p>@supports not ((backdrop-filter:blur(1px)) or (-webkit-backdrop-filter:blur(1px))){\n  .ipgg-svc-region{background:rgba(7,22,53,0.86);}\n  .ipgg-svc-card{background:rgba(255,255,255,0.92);}\n}\n@media(max-width:1024px){\n  .ipgg-svc-band-grid{grid-template-columns:repeat(2,1fr);}\n  .ipgg-svc-fact:nth-child(2){border-right:none;}\n  .ipgg-svc-grid{grid-template-columns:repeat(2,1fr);}\n  .ipgg-svc-scope .ipgg-svc-grid>.ipgg-svc-card:last-child{grid-column:auto;}\n  .ipgg-svc-regions{grid-template-columns:1fr;}\n}\n@media(max-width:640px){\n  .ipgg-svc-container{padding:0 24px;}\n  .ipgg-svc-hero h1{font-size:38px;}\n  .ipgg-svc-band-grid{grid-template-columns:1fr;}\n  .ipgg-svc-fact{border-right:none;border-bottom:1px solid rgba(201,164,95,0.13);}\n  .ipgg-svc-fact:last-child{border-bottom:none;}\n  .ipgg-svc-grid,.ipgg-svc-when .ipgg-svc-grid{grid-template-columns:1fr;}\n  .ipgg-svc-cta-inner{flex-direction:column;align-items:flex-start;gap:22px;}\n}\n@media(prefers-reduced-motion:reduce){\n  .ipgg-svc-card,.ipgg-svc-card::after,.ipgg-svc-btn-p,.ipgg-svc-btn-g{transition:none !important;}\n  .ipgg-svc-card:hover,.ipgg-svc-btn-p:hover,.ipgg-svc-btn-g:hover{transform:none !important;}\n  .ipgg-svc-card:hover::after{transform:none !important;}\n}\n<\/style>\n<div class=\"ipgg-svc\">\n<p>  <!-- HERO + BANDA DE DATOS --><\/p>\n<section class=\"ipgg-svc-hero ipgg-svc-bleed\">\n<div class=\"ipgg-svc-container\">\n<div class=\"ipgg-svc-htop\">\n<div class=\"ipgg-svc-eyebrow\">Intellectual Property \u00b7 Service<\/div>\n<h1>Trademarks<\/h1>\n<p class=\"lead\">Trademark protection is the most active area of our practice. We advise on the selection, registration, prosecution, defence and commercial exploitation of trademarks and trade names across European, Latin American and African jurisdictions, as well as under the international systems administered by WIPO.<\/p>\n<div class=\"ipgg-svc-hbtns\">\n          <a class=\"ipgg-svc-btn-p\" href=\"\/en\/contact\/\">Contact <i class=\"ti ti-arrow-right\"><\/i><\/a><br \/>\n          <a class=\"ipgg-svc-btn-g\" href=\"\/en\/services\/\">All services<\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"ipgg-svc-band\">\n<div class=\"ipgg-svc-band-grid\">\n<div class=\"ipgg-svc-fact\"><i class=\"ti ti-building-bank\"><\/i><\/p>\n<div>\n<div class=\"ft\">EUIPO &amp; OEPM<\/div>\n<div class=\"fs\">Direct &amp; qualified representation<\/div>\n<\/div>\n<\/div>\n<div class=\"ipgg-svc-fact\"><i class=\"ti ti-world\"><\/i><\/p>\n<div>\n<div class=\"ft\">WIPO Madrid System<\/div>\n<div class=\"fs\">Via the Office of origin<\/div>\n<\/div>\n<\/div>\n<div class=\"ipgg-svc-fact\"><i class=\"ti ti-map-2\"><\/i><\/p>\n<div>\n<div class=\"ft\">Latin America &amp; Africa<\/div>\n<div class=\"fs\">Correspondent counsel<\/div>\n<\/div>\n<\/div>\n<div class=\"ipgg-svc-fact\"><i class=\"ti ti-shield-check\"><\/i><\/p>\n<div>\n<div class=\"ft\">Clearance to renewal<\/div>\n<div class=\"fs\">One point of contact<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- SCOPE OF WORK --><\/p>\n<section class=\"ipgg-svc-scope ipgg-svc-bleed\">\n<div class=\"ipgg-svc-container\">\n<div class=\"ipgg-svc-sechead\">\n        <span class=\"ipgg-svc-kicker\">What we handle<\/span><\/p>\n<h2>Scope of work<\/h2>\n<\/p><\/div>\n<div class=\"ipgg-svc-grid\">\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-search ico\"><\/i><\/p>\n<h3>Searches &amp; clearance<\/h3>\n<p>Availability searches and clearance opinions before adoption of a new mark.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-certificate ico\"><\/i><\/p>\n<h3>Registration &amp; filing<\/h3>\n<p>Registration before EUIPO and OEPM, international registration under the WIPO-administered Madrid System through the appropriate Office of origin, and national filings across Latin America and Africa through coordinated local counsel.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-file-text ico\"><\/i><\/p>\n<h3>Prosecution<\/h3>\n<p>Response to office actions, examiners&rsquo; refusals, third-party observations and absolute grounds objections.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-gavel ico\"><\/i><\/p>\n<h3>Opposition &amp; disputes<\/h3>\n<p>Opposition proceedings, cancellation actions, invalidity actions and revocation proceedings, acting for both opponents and applicants.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-eye ico\"><\/i><\/p>\n<h3>Watching<\/h3>\n<p>Trademark watching services: ongoing monitoring of new applications that may conflict with the client&rsquo;s portfolio.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-refresh ico\"><\/i><\/p>\n<h3>Renewals &amp; maintenance<\/h3>\n<p>Renewals, recordals of assignments, changes of name and address, and ongoing portfolio maintenance.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-writing-sign ico\"><\/i><\/p>\n<h3>Licensing &amp; assignment<\/h3>\n<p>Trademark licensing, coexistence agreements, assignment and security interests.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- CTA (en l\u00ednea, a media p\u00e1gina) --><\/p>\n<section class=\"ipgg-svc-cta ipgg-svc-bleed\">\n<div class=\"ipgg-svc-container\">\n<div class=\"ipgg-svc-cta-inner\">\n<div class=\"ipgg-svc-cta-text\">\n<h2>A single point of contact coordinates the entire matter from clearance to renewal.<\/h2>\n<\/p><\/div>\n<div class=\"ipgg-svc-btns\">\n          <a class=\"ipgg-svc-btn-p\" href=\"\/en\/contact\/\">Contact <i class=\"ti ti-arrow-right\"><\/i><\/a><br \/>\n          <a class=\"ipgg-svc-btn-g\" href=\"\/en\/services\/\">All services<\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- WHEN TO ENGAGE US --><\/p>\n<section class=\"ipgg-svc-when ipgg-svc-bleed\">\n<div class=\"ipgg-svc-container\">\n<div class=\"ipgg-svc-sechead\">\n        <span class=\"ipgg-svc-kicker\">Typical situations<\/span><\/p>\n<h2>When to engage us<\/h2>\n<\/p><\/div>\n<div class=\"ipgg-svc-grid\">\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-rocket ico\"><\/i><\/p>\n<h3>Launching a new brand<\/h3>\n<p>A new business launching a brand into the European market and needing clearance and registration.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-plane-departure ico\"><\/i><\/p>\n<h3>Latin America into Europe<\/h3>\n<p>A Latin American company expanding into Europe and seeking efficient regional coverage through the Madrid System.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-world ico\"><\/i><\/p>\n<h3>Europe into new markets<\/h3>\n<p>A European business entering Latin American or African markets and needing coordinated national filings.<\/p>\n<\/div>\n<div class=\"ipgg-svc-card\"><i class=\"ti ti-folders ico\"><\/i><\/p>\n<h3>Managing a portfolio<\/h3>\n<p>A holder of an existing portfolio that requires consolidated management, watching and renewal across multiple jurisdictions.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- JURISDICTIONS --><\/p>\n<section class=\"ipgg-svc-jur ipgg-svc-bleed\">\n<div class=\"ipgg-svc-container\">\n      <svg class=\"ipgg-svc-jurbg\" width=\"240\" height=\"120\" viewBox=\"0 0 240 120\" fill=\"none\">\n        <g fill=\"#AA843E\">\n          <circle cx=\"40\" cy=\"30\" r=\"1.4\"\/><circle cx=\"52\" cy=\"34\" r=\"1.4\"\/><circle cx=\"46\" cy=\"42\" r=\"1.4\"\/><circle cx=\"60\" cy=\"40\" r=\"1.4\"\/><circle cx=\"54\" cy=\"48\" r=\"1.4\"\/>\n          <circle cx=\"110\" cy=\"55\" r=\"1.4\"\/><circle cx=\"118\" cy=\"62\" r=\"1.4\"\/><circle cx=\"106\" cy=\"66\" r=\"1.4\"\/><circle cx=\"120\" cy=\"72\" r=\"1.4\"\/>\n          <circle cx=\"170\" cy=\"40\" r=\"1.4\"\/><circle cx=\"180\" cy=\"46\" r=\"1.4\"\/><circle cx=\"176\" cy=\"54\" r=\"1.4\"\/><circle cx=\"188\" cy=\"50\" r=\"1.4\"\/>\n        <\/g>\n        <circle cx=\"52\" cy=\"38\" r=\"3.2\" fill=\"#c9a45f\"\/><circle cx=\"113\" cy=\"63\" r=\"3.2\" fill=\"#c9a45f\"\/><circle cx=\"178\" cy=\"48\" r=\"3.2\" fill=\"#c9a45f\"\/>\n      <\/svg><br \/>\n      <span class=\"ipgg-svc-kicker\">Where we act<\/span><\/p>\n<h2>Jurisdictions<\/h2>\n<p class=\"intro\">Representation before EUIPO and OEPM, directly where our professionals are entitled to act and otherwise through qualified representatives. International filings through the WIPO Madrid System via the Office of origin where required. Coordinated representation before national offices in Latin America, Africa and the rest of Europe through correspondent counsel.<\/p>\n<div class=\"ipgg-svc-regions\">\n<div class=\"ipgg-svc-region\">\n<div class=\"rh\"><i class=\"ti ti-circle-dot\"><\/i><span class=\"rn\">Europe<\/span><\/div>\n<div class=\"rd\">EUIPO and OEPM directly where our professionals are entitled to act, otherwise through qualified representatives.<\/div>\n<\/p><\/div>\n<div class=\"ipgg-svc-region\">\n<div class=\"rh\"><i class=\"ti ti-circle-dot\"><\/i><span class=\"rn\">International<\/span><\/div>\n<div class=\"rd\">WIPO Madrid System filings via the Office of origin where required.<\/div>\n<\/p><\/div>\n<div class=\"ipgg-svc-region\">\n<div class=\"rh\"><i class=\"ti ti-circle-dot\"><\/i><span class=\"rn\">Latin America &amp; Africa<\/span><\/div>\n<div class=\"rd\">National offices across the region and the rest of Europe through correspondent counsel.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- FAQ --><\/p>\n<section class=\"ipgg-svc-faq ipgg-svc-bleed\">\n<div class=\"ipgg-svc-container\">\n<div class=\"ipgg-svc-sechead\">\n        <span class=\"ipgg-svc-kicker\">FAQ<\/span><\/p>\n<h2>Frequently asked questions<\/h2>\n<\/p><\/div>\n<div class=\"ipgg-svc-faq-list\">\n<details class=\"ipgg-svc-faq-item\">\n<summary>How do I register a trademark in the European Union? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">Registration begins with a single European Union trade mark (EUTM) application before the EUIPO which, once granted, protects your brand across all 27 member states. The EUIPO examines the application on absolute grounds, publishes it, and opens a three-month window for third parties to oppose. We handle the full process: clearance, classification of goods and services, filing, examination responses and any opposition, and we coordinate national or international filings where you need protection beyond the EU.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>What is the Madrid System and when should I use it? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">The Madrid System, administered by WIPO, lets you seek protection across more than 130 territories through a single international application based on a home (&ldquo;basic&rdquo;) mark and filed via your Office of origin. It centralises filing, renewal and portfolio changes in one procedure. It is most efficient when you need coverage in several jurisdictions at once &mdash; for example a Latin American company expanding across Europe &mdash; though for the first five years the international registration depends on the basic mark, which we factor into your filing strategy.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>How long does a registered trademark last, and can I lose it? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">A registered trademark generally lasts ten years from the filing date and can be renewed indefinitely for further ten-year periods. Two things can still cost you the right: failing to renew on time, and not putting the mark to genuine use &mdash; after five years of non-use a trademark becomes vulnerable to revocation. We track renewal deadlines and advise on use requirements across your whole portfolio.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>What happens if someone opposes my trademark application? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">Once your application is published, the holder of an earlier right can file an opposition within the opposition period if they believe your mark conflicts with theirs. The procedure usually opens with a cooling-off period for negotiation, followed by an exchange of arguments and evidence before the office decides. We act on both sides &mdash; defending applicants and enforcing earlier rights for opponents &mdash; and advise early on whether to negotiate, amend or proceed.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>Do I really need a trademark search before applying? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">A clearance search is strongly advisable. Filing without one risks refusal, opposition, or an infringement claim once you have already invested in the brand. A proper search looks beyond identical marks to confusingly similar ones across the relevant classes and territories. We provide availability searches and clearance opinions before you adopt a new mark, so you commit to a name that is genuinely free to use.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>What is the difference between an EU trademark and a national (Spanish) trademark? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">An EU trade mark is a single right covering all 27 member states through the EUIPO; a Spanish national mark, filed before the OEPM, covers Spain only. The EU mark is usually more cost-effective when you need several EU markets, but a single earlier right in one country can block it entirely, whereas a national mark is more contained. We advise on the right route &mdash; EU, national, or a combination &mdash; based on where your business actually operates.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>Can I protect my trademark in Latin America and Africa? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">Yes. We coordinate national filings across Latin American and African jurisdictions through correspondent counsel, and use the Madrid System where the country is a member. In Africa we also work through the regional systems &mdash; OAPI for French-speaking states and ARIPO for English-speaking ones. You keep a single point of contact for the whole Europe&ndash;Latin America&ndash;Africa corridor.<\/div>\n<\/details>\n<details class=\"ipgg-svc-faq-item\">\n<summary>Do I need a representative to file, or can I do it myself? <i class=\"ti ti-chevron-down\"><\/i><\/summary>\n<div class=\"ipgg-svc-faq-a\">Anyone can file in principle, but applicants without a domicile or establishment in the European Economic Area must appoint a professional representative to act before the EUIPO. Beyond the formal requirement, the value of representation lies in getting the classification, strategy and defence right &mdash; the decisions that determine whether the registration actually protects you. We act as that single coordinated representative across the corridor.<\/div>\n<\/details><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- SEO \u00b7 BreadcrumbList (Schema.org JSON-LD).\n     Si SmartCrawl ya emite breadcrumbs schema, usa SOLO uno de los dos. --><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BreadcrumbList\",\n  \"itemListElement\": [\n    {\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/ipglobalguard.com\/en\/\"},\n    {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Services\", \"item\": \"https:\/\/ipglobalguard.com\/en\/services\/\"},\n    {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Trademarks\", \"item\": \"https:\/\/ipglobalguard.com\/en\/services\/trademarks\/\"}\n  ]\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I register a trademark in the European Union?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Registration begins with a single European Union trade mark (EUTM) application before the EUIPO which, once granted, protects your brand across all 27 member states. 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Contact All services EUIPO &amp; OEPM Direct &#8230; <a title=\"Trademarks\" class=\"read-more\" href=\"https:\/\/ipglobalguard.com\/en\/services\/trademarks\/\" aria-label=\"Read more about Trademarks\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":0,"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/pages\/16"}],"wp:attachment":[{"href":"https:\/\/ipglobalguard.com\/en\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}